When it comes to style, costs touch
the sky when quality and assurance are asserted in fashion industry. Something
similar happened when foreign brands, who do not represent the Indian-ness in
their footwear came into play. With high stakes and demand in the Indian
market, it was necessary to launch something home-grown with our people, for
The need was for something that was
produced in India, keeping intact, the environmental norms that are often
misguided by the brands out there. So, from the designs, manufacture, source,
etc that leads our way to a product of a quality that sustains not only the
looks, but also the dynamism of our customers, we decided to launch FHoS.
Our in-house production is a safe
place for the artisans and craftsmen of India, and along with our own experience as professional footwear technologists, we
try to gather these bits of contributions and create a bigger picture that will
focus on happy designers and happier customers. Our designs include everything
from the Flip-flops, Loafers and Boat shoes available in the global
market, to the very Indian styles like Peshawari,
silk slip-ons, etc.
Another checkpoint in our
journey was to build an awareness against the pseudo-material used widely,
which also reflects in our products as we firmly stand with the use of leather.
Thus, one fine day in our college, we
decided to take forward, the unique, fine and the most challenging and
promisingly emerging domain that led to our initiative for the Indian audience,
in 2018; with a combination of class, culture and
variety to clear any internal and/or external obstacles that may come, as we
promise to focus on our customer base, including the footwear education of
quality of material, durability, environment and cost effective benefits we
provide in the plastic-free, eco-friendly packaging of our products.